UK popular newspapers are infamous for their daft stories, political bias, poor fact-checking and skewed reporting, combined with a concentration on celebrities and entertainment-value news. By comparing all newspapers to common criteria, including academic judgements of their quality and the number of complaints raised against them, it is possible to score each one of them. As a result of their low quality, only 7% of the population rate printed news as the best source of "accurate and reliable" information. But it is also clear that this problem is self-imposed - the four most popular papers in the UK are all at the bottom of the list of quality. All four of the most trustworthy papers are under the top 10 in terms of popularity. The main cause of trashy news is economics: far fewer people buy newspapers that are accurate and non-sensationalist. The overall effect troubles British culture, creating a cycle of misinformation and there have been many calls for the UK government to regulate the industry using similar methods to those used in most of the rest of Europe. For now the only control is a self-regulation body (IPSO) which is staffed by the papers themselves and is widely considered dysfunctional.
The Best: The Guardian (5 points) , The Daily Telegraph (4) , i (3) and The Observer (2). The Worst: The Daily Mail (-6 points), The Sun (-5), The Daily Star (-2) and The Daily Express (-2).